华北电力大学专业英语结课论文.doc

Title: Students’ dependence on smart phones: The influence of social needs, social influences and convenience Author(s): Norazah Mohd Suki Abstract: Purpose – The purpose of this paper is to assess whether social needs, social influences and convenience of smart phones affects students’ dependence on them. This research also examines whether students’ dependence on smart phones influences their purchase behaviour. This investigation is conducted among the students in a public university in the Federal Territory of Labuan, Malaysia. Design/methodology/approach – The research used a multiple regression analysis in an attempt to achieve the objective. The construct validity was assessed by computing the principal axis factor with varimax rotations. In total, 200 completed and usable questionnaires were received from the respondents who comprised students from a public university in the Federal Territory of Labuan, Malaysia. A simple random sampling method was utilised where every unit in the population had an equal chance to be selected. Findings – Results via multiple regression analysis revealed that social needs and social influences significantly affect students’ dependence on smart phones. The first was found to have the strongest effect. A strong relationship 标题: 学生对智能手机的依赖性：社会需求的影响，社会影响和便利 作者: Norazah Mohd Suki 目的-本文的目的是评估社会需求、社会影响和便利的智能手机是否会影响学生对它们的依赖。这项研究还考察学生对智能手机的依赖是否影响他们的购买行为。本次调查是在马来西亚纳闽联邦直辖区一所公立大学的学生中进行的。 设计/方法/方式-本研究试图采用多元回归分析方法达到目的。结构效度是通过计算主轴因素和最大旋转方差进行评估。总体而言，从来自马来西亚纳闽联邦直辖区一所公立大学的学生中收到200完整的有效问卷。简单的随机抽样方法被运用在每个人都有被选中的平等的机会。 调查结果–通过多元回归分析表明，社会需要和社会影响显著影响学生对智能手机的依赖。第一个被发现的作用最强。对智能手机的依赖和学生购买行为之间存在着一个强大的关系。 also existed between dependence on smart phones and students’ purchase behaviour. Research limitations/implications – This study contributes significantly in confirming findings from similar research that could furnish statistical evidence in research findings to the smart phone provider in meeting customer needs to better crea