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YOU Should Be Rich and Famous!.docVIP

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YOU Should Be Rich and Famous!   Not Sure What Your Passion Is?   If you need help zeroing in on something you could build a brand around, look to the people who know you better than you know yourself. Ask friends, co-workers, family members who adore you which objects, places, experiences, trends, etc. they associate with you. You may be surprised to hear them all mention one thing―revealing a passion you didn’t realise you had.   Think Like a Brand   Now that you have an idea of what you want to do, it’s time to take it one step further. Just like any other brand, whether it’s Prada or Sony, you need a strategy that sets you apart from competition. That’s where this three-part formula (below) comes into play.   Master Your Domain (Literally)   Once you have a game plan, you need a platform (i.e., your own website and/or blog) to showcase what you have. Use this checklist to get the most out of your URL:   Go for a simple yet clear name. A smart pick is (check to make sure it’s available at ). Taken? Try combining your name with whatever topic you’re covering, like .   Get a slick (and free!) blog design by using a platform like (Google “wordpress godaddy” for easy step-by-step instructions on how to install it). A good blog needs smart design and a user-friendly interface.   Create a catchy tagline for your brand that will be displayed prominently on your home page. This will become your core philosophy. It should be a short, memorable phrase that would fit on a bumper sticker. Think―Nike’s ‘Just Do It’.   Include a photo of yourself on your home page. People will be more likely to remember your brand if they link a human face to it. Don’t have a great picture of yourself? Consider hiring a photographer to take a few head shots.   Use the same keywords in all your posts. If you blog about mini cupcakes, you want the words mini cupcakes in each entry. The more you use the right words, the higher up you’ll be in a Google search of the topic and you’ll

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