第三章 社交书信(Social Correspondence).ppt

第三章 社交书信(Social Correspondence) 社交书信是现实生活中应用最广的一类，主要包括欢迎信、祝贺信、邀请信、感谢信、慰问信、道歉信、吊唁信、介绍信、推荐信、证明信等。写作社交书信时需要特别注意的一点就是社交礼仪。很多人会以为西方人待人处事会比较随意，不必在乎那些礼节性的东西。其实，正规的英文社交书信中的格式与中文一样都是有讲究，遣词造句也需讲究。 细节方面：纸张的质量要好，非正规的信件最好不用公文纸；慰问信、吊唁信等最好用手写；受到任何信件都应及时回信，推迟回信是不礼貌的。 一、欢迎信(Welcome Letter) 写欢迎信的目的是为了建立友好关系。根据性质的不同，可分为两类。一是写给新来的职员或合作伙伴的欢迎信属于纯友好信件，另一种则是写给有可能成为“新”客户的欢迎信，也被称为一种低压力的推销信。写欢迎信应注意以下几点： 1、说话应热情友好，使对方感到亲切温暖。 2、应首先向对方表示欢迎和问候，并可简要介绍本方情况及对未来的展望。 3、结尾时可再次对对方表示欢迎。 常用词汇：welcome, sure, hope, pleased, enjoy, glad, stay, career, success等等。 常用句型： 1. It is a great pleasure to welcome you to Shell Corp. 热烈欢迎您加入壳牌公司。 2. We are sure you will find your career at ABC Corp. a stimulating and rewarding one. 我们确信你将会发现你在ABC公司的工作是富有激励性和值得努力的。 3. We are sure you will soon feel the sense of pride we share in belonging to this famous organization. 我们确信你很快就能分享同在这个著名机构的荣誉感。 4. Best wishes for a successful career with ABC Bank. 衷心祝愿你在ABC银行取得事业的成功。 5. We are very glad to learn from your fax dated on May 2 that you will come to visit us some time next month. 我们非常高兴地从你5月2日的传真中获悉，你将会在下个月的某个时候访问我公司。 （1）欢迎新员工 Dear Ms. Larson, Welcome to ABC Bank, the biggest commercial bank in this city. We are sure you will soon feel the sense of pride we share in belonging to this famous organization. Our personnel policies and benefits will be explained to you as part of your first day’s orientation(情况介绍）. A tour of the main building will also be arranged. You were selected from a large number of applicants. We have confidence in your ability to contribute to our continuing growth and profitability. Best wishes for a successful career with ABC Bank. Sincerely yours, Jerry （2）欢迎客人 Dear Mr. Chen, We are very glad to learn from your fax dated on May 2 that you will come to visit us some time next month. Enc