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Part I ????Script Directions: Listen to the short dialogs, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.
1. (Listen to the audio recording for the question.) ? A. Because short slogans are refreshing. B. Because short slogans can catch busy peoples attention. ? C. Because only short slogans are impressive. ? D. Because the Coca-Cola company has set a good example. ? 2. (Listen to the audio recording for the question.) ? A. The man asks for some money to buy bread. B. The woman spends a lot of money shopping. ? C. The woman wants to buy some spring clothes for the man. ? D. The man is quite angry at the woman not buying him bread. ? 3. (Listen to the audio recording for the question.) ? A. Ads should be made by local people. ? B. The lipstick ad is more effective in Germany. C. Ads should be adapted for particular places. ? D. The same ad can be used in various places. ? 4. (Listen to the audio recording for the question.) ? A. To show how fast one can buy things with the card. ? B. To show how much he likes the card. ? C. To express his disagreement with the woman. D. To express his agreement with the woman. ? 5. (Listen to the audio recording for the question.) ? A. She is a loyal customer to Nokia. ? B. She is a loyal customer to Ericsson. C. She is easily influenced by advertisements. ? D. She is a tough consumer. ?
Part II ????Script Directions: Listen to the following recording, and then fill in the blanks with the missing words. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers.
W:
So, Mr. Smith, you want to increase ridership on the buses.
M:
(1), and we hope you can help us.
W:
Certain
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