2014我国北方蔬菜类农产品春节礼盒包装设计.docVIP

摘 要 近些年，蔬菜礼盒开始在节假日期间大受追捧，各蔬菜基地、园区也大做蔬菜礼盒文章，在包装上下了不少工夫。 为了降低包装成本，进一步发展小包装蔬菜，必须尽快寻找适合的包装方式，确保食品安全和运输安全。应对当前我国很多地区的个别蔬菜品种出现滞销难卖现象，农业部正在紧急部署，要求各地农业部门高度重视，千方百计采取有效措施，帮助农菜寻找市场销路，稳定蔬菜生产发展。但是以现在的公众需求来看，合适的包装设计往往能够农产品开拓新的发展市场。 同时尽管食品包装更具有多元化和高档化，但是过度包装也在近几年被严令禁止。因此在本次设计中在完善目前包装档次的同时，笔者会尽可能的保障消费者和公众的利益，避免过度包装的出现。 除了上述问题，当今社会的增值服务是经济发展的又一主力，很多增值服务都能给商品增加新的购买点。因此找到一种合适的包装服务又是设计的一大突破，所以设计最后也会就增值性这一问题进行简单展开的设计说明。 本设计主要就我国北方农产品春节礼盒进行设计。包装产品的选择主要根据北方在春节期间主要的特色蔬菜和当地人的口味，满足大多数选择购买人群的需求。 关键词：农产品包装； 高档化； 增值服务 ABSTRACT In recent years, during the spring festival, package gifts of vegetables are more and more popular. Many vegetable bases start pay more attention to package. In order to reduce the packaging cost and product further developing small packing vegetables, we should ensure food safety and transport security. Facing many regions and individual vegetable varieties to sell phenomenon in current our country, it already appears slow-moving, so agriculture department requires all highly, leave no stone unturned to take effective measures to help farmers food market and stable for vegetables production development. But seeing from the current public demand, appropriate packaging design often can develop new development market. At the same time, although, food packaging is more diversified and high-grade, excessive packing also in recent years were ordered banned. So in this design not only makes currently packing into perfect grade, but also the author will protect consumer and public’s interest, avoiding excessive packaging. At the same time, though, food packaging is more diversified and high-grade, but excessive packing also in recent years were ordered banned. So in this design is in perfect currently packing grade at the same time, the author will as consumer protection and public interest, avoid excessive packaging to appear. Besides the above-mentioned problems, in the nowadays society value-added service is another main economic development. A lot of v