chap11-International Place Strategy.ppt

山东经济学院·国际贸易学院School of International Trade, Shandong Economic University International Marketing国际市场营销学 School of International Trade, Shandong Economic University 山东经济学院·国际贸易学院 泻善枷费辈涕锻饲拙捐矩饲惨倾镐郧斑瞒苟除郊椒遗逛杭英附执嵌倦晕豢chap011-International Place Strategychap011-International Place Strategy International Distribution Channels Chapter 11 壕拖伴风鼓哩菏妻获馒仰蜂坦健咏拆啊籽社涛船巷殷债殊摩甭寐矗翔涟银chap011-International Place Strategychap011-International Place Strategy Chapter Outline 1. Nature of Distribution Channels 2. Distribution Channels Strategy 3. Distribution Channel Structures 4. Locating Selecting and Motivating Channel Members 5. Internet and Distribution Channels 钾彻垄坝迭袖德杨汲讲晓休嫩鳞助柄桂幕相瘦她驭盆哥符练嗅毒问宛桥浅chap011-International Place Strategychap011-International Place Strategy 1. Nature of Distribution Channels 1.1 Distribution channel Channels of Distribution is known as Place in the 4 Ps model of Marketing. Distribution Channels provide the utility of place, of having products where the customer wants when the customer wants them. Channels of Distribution is defined as an organized network (system) of agencies and institutions which, in combination, perform all the functions required to link producers with end customers to accomplish the marketing task. Distribution has two dimensions: Logistics- Physical movement of goods Strategy- Who participates and what they do 镇录颜陛你撵宠宠类窿撵嫡顺穆疹奔楞掂圾在侦太仿埂烬流肿爽亡绒编题chap011-International Place Strategychap011-International Place Strategy 1. Nature of Distribution Channels 1.2 Distribution channel functions Information Promotion Contact Matching(including such things as manufacturing, grading, assembling, and packaging) Negotiation Physical Distribution(transporting and storing) Financing Risk Taking 蚀磕汕峦晤层尝坷盅胞楷筋啊张礁聘矗曼竹绝狞董宁变殴艘舒加抑拒搂笛chap011-International Place Strategychap011-International Place Strategy 1. Nature of Distribution Channels 1.3 Intermediaries (Middlemen) Intermediary within a channel of distribution used to transfe