Chap5 Exporting Importing and Counter-trade.ppt

International Business 国际商务 Chapter 15 Exporting, Importing and Countertrade Introduction Large and small firms export Exporting is on the rise thanks to the decline in trade barriers under the WTO and regional economic agreements such as the EU and NAFTA由于在世界贸易组织和区域性经济合作组织如欧盟和北美自由贸易协定框架下形成的贸易壁垒削减，出口不断扩大 出口企业需要： 认清市场机遇 承担汇率变化风险 考虑进出口海运的成本 了解在外国市场从事贸易活动的挑战 The Promise And Pitfalls Of Exporting Exporting is a way to increase market size--the rest of the world is usually much larger market than the domestic market 出口是扩大市场规模的方式——国外市场总是大于国内市场 Large firms often proactively seek new export opportunities大企业总是先发制人地寻求新的出口机遇 Many smaller firms are reactive and wait for the world to come to them 许多小企业都处于被动，等待机遇来到它们身边 Many firms fail to realize the potential of the export market 很多企业没有意识到出口市场的潜力 Smaller firms are often intimidated by the complexities of exporting and initially run into problems 小企业总是被复杂的出口手续威慑，在开始时就走入误区 The Promise And Pitfalls Of Exporting 通常的危险有： poor market analysis poor understanding of competitive conditions a lack of customization for local markets a poor distribution program poorly executed promotional campaigns problems securing financing a general underestimation of the differences and expertise required for foreign market penetration an underestimation of the amount of paperwork and formalities involved Improving Export Performance There are various ways to gain information about foreign market opportunities and avoid the pitfalls associated with exporting关于外国市场机遇和避免出口危险的消息的获得渠道不可胜数。 Some countries provide direct assistance to exporters一些国家为出口方提供直接补助 Export management companies can also help with the export process出口中介公司也能为出口过程提供帮助 Classroom Performance System Which of the following is not a common pitfall of exporting? a) a product offering that is customized to the local market b) a poor understanding of competitive conditions in he foreign market c) poor market analysis d) problems securing financing An International Compari