城市形象传播中的城市名片综合价值研究.docVIP

城市形象传播中的城市名片综合价值研究 　　【摘要】城市名片作为一个城市重要的文化符号，对扩大城市影响力，提高城市知名度，提升城市文化品位具有重要意义。客观综合的评价城市名片价值是城市形象传播过程中正确有效利用城市名片的依据。目前国内对城市名片的价值研究大多限于定性的描述，常存在着一定的文学夸张和片面性，在科学上难免欠精确。如何衡量城市名片的综合价值尚未有一套较完整的指标体系。在城市形象的传播过程中，城市名片综合价值的体现就是其传播效果的展示。本文主要从美学价值、历史文化价值、经济价值和情感价值四方面，基于层次分析法，构建城市形象传播过程中城市名片综合价值评价的指标体系及其评估模型， 以此为城市名片的树立、开发和传播利用提供参考依据。 　　【关键词】城市形象；形象传播；城市名片；价值评估 　　Title： 　　Study on the City Name Card’s value in the City Image Communication 　　Author： 　　Xu Ming， Hou Lei 　　1Department of Socialism Science， CPC School of Anhui Province，Hefei 230022，China；School of Public Administration， Renmin University of China， Beijing 100872，China； 2Yanglun Township Government， Xuancheng City of Anhui Province 　　Abstract： City business card， as an important cultural symbol of a city， to expand the influence of the city， improve the visibility of the city， upgrade the rank of city culture， is of great significance. Objective comprehensive evaluation of city card value is the correct use of city card according to the effective city image communication process. The research value of city domestic business card is mostly limited to describe and explain the qualitative， but often there is a certain literary exaggeration and one-sided， in science is not accurate. How to measure the comprehensive value of card of a city is not a complete indicator system， in the communication process of city image， the comprehensive value of city card is its dissemination effect display. This article mainly from the aesthetic value， historical and cultural value， economic value and emotional value four aspects， based on the analytic hierarchy process， the index system and evaluation model to evaluate the comprehensive value of city image of city name card in the process of communication， as a city card set， development and dissemination of the reference. 　　Keywords： the city image； image communication； city name card； value evaluation 　　一个城市，不论是金碧辉煌的大都市，还是古色古香的小县城，如果想拥有自己独特的城市形象，需要打造属于自己的城市名片。形象塑造的最终目的是为了让人们对