鞍山银行投资银行业务发展存在问题及对策技巧.doc

鞍山银行投资银行业务发展存在问题及对策研究 [摘要] ：投资银行最早于英国诞生，大约诞生于18世纪后期,左右。现代意义上的投资银行产生于欧美，主要是由十八、十九世纪众多销售政府债券和贴现企业票据的金融机构演变而来的。 近年来随着我国资本市场的蓬勃发展，投资银行业务也呈几何级数快速发展，业绩也逐年大幅增长。但是随着我国国内经济及金融交流的逐步发展、越来越多的客户已经不再满足于投资银行提供的存贷款等传统服务，而要求投资银行提供包括重组并购、企业理财等投行业务在内的综合金融服务。因此，投资银行境内分行应当抓住机遇，大力发展相关业务，实现传统商业银行业务与投资银行业务的相互支持和协调发展，同时增强盈利的多元化，从而最终能够全面提升核心竞争力。 关键字 ：投资银行；鞍山银行；盈利多元化；核心竞争力 Abstract investment banks?in the early?British?born,?or?born in late eighteenth Century,?about.?The modern sense of the?investment?banks?in Europe and the United States,?mainly by?financial institutions?in nineteenth Century eighteen,?many?sales of government bonds?anddiscount?notes?of the?evolution of the?enterprise. In recent years,?with the rapid development?of Chinas capital market,?the investment banking business?is also?the rapid development of?the geometric series,?performance is also?substantial growth year after year.But?with the gradual?development of?domestic economic?and financialexchanges,?our country?more and more customers?are no longer satisfiedwith?the?investment bank?deposits and loans and other?traditional services,?and?investment banks?to provide comprehensive financialservices including?mergers and acquisitions,?corporate finance?andinvestment banking.?Therefore,?the investment bank?branch within the territory?should seize the opportunity to?vigorously develop?related business,?to achieve the traditional?commercial banking and?investment banking business?of?mutual support and?coordinated development,?and enhance the?profitability of?diversified,?and ultimately?to?enhance the core competitiveness. [Abstract]:?investment bank;?Bank of Anshan;?earnings?diversification;core competitiveness 目 录 绪论……………………………………………4 1商业银行投资银行业务的相关理论概述…5 1.1投资银行的定义及分类………………5 1.2投资银行业务的特点和模式…………5 1.2．1投资银行业务的特点…………5 1.2.2投资银行业务的模式……………6 1.3投资银行的业务范围…………………6 1.4鞍山银行投资银行业务的发展现状…7 2鞍山银行投资银行业务发展存在问题研究7 2.1 产品创新力不足………………………8 2.2客户认知度不高………………