mass_media大众传媒演讲.pptVIP

Nowadays, new media have become a significant element in everyday life. With the development of the global network and information technology, mass media unquestionably influence every dimension of people’s lives. the changes and developments In China, during the late Han dynasty, early government-produced news sheets, called dibao, were circulated among court officials. It is until the 16st century that we today considered newspaper publications appeared. Edward Cave The Gentlemans Magazine, first published in 1731, in London, is considered to have been the first general-interest magazine. The late 1800s, publishers were no longer just selling reading materia. They were selling readers to advertisers. Newspapers and popular magazines attracted advertisers eager to reach a national audience for their products. radio The beginning of regular commercially licensed sound broadcasting in the United States in 1920 ended the print monopoly over the media and opened the doors to the more immediate and pervasive electronic media. By 1928, the United States had three national radio networks - two owned by NBC (the National Broadcasting Company), and one by CBS (the Columbia Broadcasting System). television In 1884 Paul Gottlieb Nipkow, a 23-year-old university student in Germany, patented the first electromechanical television system. In 1935 the German firm of Fernseh A.G. and the United States firm Farnsworth Television owned by Philo Farnsworth signed an agreement to exchange their television patents and technology to speed development of television transmitters and stations in their respective countries. On 2 November 1936 the BBC began transmitting the worlds first public regular high-definition service from the Victorian Alexandra Palace in north London. It therefore claims to be the birthplace of television broadcasting as we know it today. In 1936, Kálmán Tihanyi described the principle of plasma display, the first flat panel display system. Internet In 1982 the