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营销策划书目录模板
篇一：营销策划书模板(7)
我创业
学校：合肥经济技术职业学院
论文名称：清凉一夏饮品店营销策划书
专业：09营销与策划
姓名：许磊
学号：0913026
指导老师：杨志仁
日期：2011.05.11
1
清凉一夏饮品店营销策划书
目录
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一、前言··························································3
二、关键词························································3
三、产品分析······················································4
四、市场分析······················································4 ⑴目标市场分析····················································4 ⑵市场需求分析····················································4 ⑶竞争状况分析····················································5
五、STP分析·······················································5 ⑴市场细分（segmentation）··········································5 ⑵目标市场（targeting）·············································5 ⑶市场定位（position）··············································6
六、SWOT分析·······················································6 ⑴优势（S）·························································6 ⑵劣势（W）·························································6 ⑶机会（O）·························································6 ⑷威胁（T）·························································7 七、4Ps分析························································7 ⑴产品（Product）···················································7 ⑵价格 (Price) ····················································7 ⑶分销（Place）·····················································8 ⑷促销 (Promotion)············································(来自:WwW.xltkwJ.cOm 小龙 文档 网:营销策划书目录模板)·····8
八、选址分析·······················································8 ⑴道路交通状况分析·················································8 ⑵人流量分析·······················································9 ⑶选址图···························································9
九、投资的经营损益分析·············································9 ⑴新店的投资预估···················································9 ⑵运营阶段的成本···················································
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