《第2章全球电子企务企业如何使用信息系统20140916.pptVIP

参考资料 Kenneth C. Laudon, Jane P. Laudon. Management Information Systems: managing the digital firm, 9th Edition Pearson - Prentice Hall, New Jersey, 2006 肯尼斯. 劳顿，简. 劳顿 箸. 薛华成 编译. 管理信息系统. 北京：机械工业出版社，2011. Challenge: monthly changes in fashions; Mango has 731 stores in 72 countries Solutions. Inventory replenishment system tracks all sales and matches stores with inventory. Design teams meet weekly to adjust to trends. Distribution system allocates bar-coded items to specific stores based on store/product mix. Reduces time to market, increases agility Increases accuracy of decision making * This slide emphasizes the singularity of enterprise systems (one system) that does everything – or most everything– and serves a wide variety of groups and purposes in the firm. * Emphasize the central repository used in enterprise systems for all types of information collected and used by the business. Ask students what the difficulties of creating such a system might be (standardization across many business units, size of the system). * Emphasize that SCM systems are interorganizational systems, automating the flow of information across organizational boundaries. This distinction is important because SCM systems must be designed with the business processes of potential partners and suppliers in mind. * This example of Haworths supply chain management system features ‘middleware’ that connects company warehouses to its distributors. That way, both groups are able to get up-to-the-minute information about the stock of particular goods in their own warehouses as well as their partner’s. * CRM systems are extremely important for both marketing and customer service. You could ask students if they’ve ever filled out a survey for a company. Then connect that to information systems, perhaps explaining that the information they entered was provided as input to a CRM system for analysis. * Salesforce is a pioneer of the software-as-a-service business model, under which they provide th