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《新视野大学英语一二三四unit4.ppt

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* Beware of ads! Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Objectives Identifying the Associative Meaning of Ads 2. Asking for Clarification and Clarifying Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Guess what is being advertised in the following short films? Work in groups and discuss your guesses and reasons for your guesses. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Click the pictures to play L In ead Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. L In ead Click the pictures to play Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Knowledge Tip L In istening Four Main Types of TV Commercials 1. Expository Presenter, expert Happy user Voice-over Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Knowledge Tip L In istening Narrative: Before/after Mini-drama clip Symbolic: Product compared to something else Product completely replaced by its metaphor Playing on words/pictures Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Knowledge Tip L In istening Impact advertising: Surprising the audience Shocking the audience Amusing the audience Adapted from Lancien, Thierry (1986), Le document vidéo, Paris: Clé International. (pages 103-116- in French) Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Type of Commercial An expert or a user reports Problem + product=problem solved The wrong choice vs. the right choice Comparisons Language Used This is … (product’s name) Product’s description Appreciative comments Past and present tenses (before and after)