《2014高考英语总复习阅读理解专题复习高分秘籍+典例在线+灵犀一点：应用广告类.ppt

Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 广告是阅读理解题常考的一种题材。广告英语与普通英语存在许多差异， 广告具有鲜明的目的性， 即说服顾客进行购买， 这种目的性决定了其语言的特色和风格， 使其独立于其他文体。 广告的题材包括旅游广告、招聘广告、生活指南、通知告示、使用规则、注意事项、商品说明等。广告的语言特点是人名、地名、专有名词多；生词多；缩略词、独词句、祈使句、省略句多；词汇较生僻， 语言不规范， 结构不完整。 广告内容一般包括：主题名称、生产(举办)单位、优点、时间分配，价格及联系方式等。另外广告中会有很多首字母大写的专有名词出现，如公司名，单位名，人名，大学名，地名，活动名等，理解即可，不认识也不必惊慌。解题方法根据广告类阅读材料的特点，运用“题干定位法”解题，用“补全成分法”和“联想推测法”来解读广告内容会得到事半功倍的效果。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. The Hotel Portixol，a hotel that oozes(渗透) style and has thoughtful extras in Palma，Majorca. Location In the bay of Portixol，a 30-minute walk or 10-minute cycle east of the old town，overlooking Portixol port. Character The square white building，with its blue shutters(百叶窗) and dark wooden balconies，stands out as you approach Portixol.Inside as well as out，Hotel Portixol oozes style － wicker(柳条) sofas in a shade deck.Thoughtful extras include free bicycle hire and telescopes in each room. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Rooms Thirteen of the 26 rooms have balconies，overlooking the sea.All have large showers and king-size beds.Our corner room had double glass doors on two sides which created a much-needed breeze. Food Breakfast is a feast，with a huge selection of fresh fruit，yogurts，cereals，meats，cheeses and breads.The lunch and dinner menus mix traditional Mediterranean food with eastern and European classics. Why Palma? Parts of Majorca have a certain reputation，but calm，sweet Palma is a far shout from the islands busy and sometimes tacky(俗气的) beach resorts so popular with hen and buck parties. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2