《PyramidPrinciple金字塔原理.ppt

The Pyramid principle Logic in writing and thinking with a dash of etiquette Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Agenda What it takes to communicate on behalf of a company The Pyramid Principle Examples What else … More Examples Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Are you prepared to be the spokesperson for a business? As a communicator for a company, you are responsible for the brand You are responsible for peoples’ reaction to the brand It is vital that you fully understand the business before you begin. Follow the company strategy 100% Communicate with authority, not arrogance Communicate value be authentic Engage and be available for comment Write English not TEXT language Limit your use of exclamations and capital letters Think about what your audience wants to hear before you start writing. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. The Pyramid Principle The Minto Pyramid Principle says that your thinking will be easy for a reader to grasp if you present the ideas organised as a pyramid under a single point. But that point must be directed toward answering a question existing in your reader’s mind, and your ideas must in turn obey a limited number of logical rules. The trick is to make sure your thinking fits that form before you begin to write. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. The Minto Pyramid Principle concentrates on the thinking process that should precede writing. It explains how to identify your reader’s question – the purpose of the document – and then how to work down the pyramid, The result is a clear, concise message – grasped quickly by the reader, leading to action Fast-tracking ideas in this way tends to enhance bo