《插画广告设计.ppt

插画广告设计 教材分析： 广告形式多种多样，插画广告被越来越多的应用到设计中来。本节课集中了一些插画广告的设计原理供大家学习分析。教学目的：理解插画广告的设计原理，并可以运用原理自由创作。教学手段：幻灯片放映，单片讲解，实例解析。 插画定义 插画是运用图案表现的形象。 插画在中国被人们俗称为插图。实际在中国，插画已经遍布于平面和电子媒体、商业场馆、公众机构、商品包装、影视演艺海报、企业广告甚至T恤、日记本、贺年片。 不论是随意的涂鸦还是有深思熟虑的创作，都算是插画。插画可以分为艺术性插画和商业性插画，今天通行于国外市场的商业插画包括广告插画、出版物插图、卡通吉祥物、和影视与游戏美术设计 4种形式。一般为企业，为产品，为宣传，为修饰等所绘制的图画，我们都将它归于商业性插画范畴。 插画的创作表现可以具象，亦可抽象，创作的自由度极高 广告商业插画 为商品服务－必须具有强烈的消费意识 为广告商服务－必须具有灵活的价值观念 为社会服务－必须具有仁厚的群体责任 练习 * * Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 人物插画拼贴 人物和插画两个物体直接的拼贴在一起，配合少部分文字说明或主题，直观的表达设计理念。 人像与插画的结合形式 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 人物插画拼贴 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 人物和插画两个物体穿插的结合在一起，插画多以线条的形式呈现，构图随意。 人物插画拼贴 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 人物抽象插画拼接 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 人物同字体的插画合成