《,外贸流程.ppt

货物包装的作用 保护商品在流通过程中品质完好和数量完整 便于货物的储存、保管、运输、装卸、计数和销售 节省开支、扩大销售、增加外汇收入 Packing and marking 2 categoryies for packing Outer packing(transport packing) Inner packing(sales packing) 常见警示标志的表达方法 小心轻放：handle with care 此面朝上：this side up 请勿抛掷: don’t throw down 易腐物品: perishable goods 请勿平放: not to be laid flat 请勿用钩: no hooks 避免日光直射: keep out of the direct sun 1Protective function Protective function: 1strong enough to withstand(resist) the many different static(静态） and dynamic（动态） forces during transport, handling and storage operations. 2Prevent and minimize the loss from the transportation and rough moving,corrosion,crushing.3 it must be as light and compact as possible. 2protection from climatic conditions, such as temperature, humidity, precipitation(仓促） and solar radiation, 3 protective function primarily places demands upon the strength, resistance and leakproof properties of transport packaging.  1Protective function Directive marks:eye-catching figures and concise instructions concerning manner of proper handling ,storing,loading and unloading of the packed goods.eg:USE NO HOOKS,HANDLE WITH CARE,THIS SIDE UP The function of outpacking 1Protective function 2Storage function 3Loading and transport function The function of inner packing Sales function Promotional function Service function Guarantee function Sales function and Promotional function  to attract the potential purchasers attention and to have a positive impact upon the purchasing decision. Packaging is the main way products are advertised and identified. Service function Guarantee function Some informations printed on the packaging provide the consumer with details about the contents and use of the particular product. Eg:nutritional details , nature, composition, weight, quantity and storage life. 2Storage function Storage function: designed package is easy for stack and save the space to store. Warning marks:obvious symbols or words to warn people against t