绿色营销与企业的社会责任.doc

毕业设计报告(论文) 题目:绿色营销与企业的社会责任 所属系 专 业 市场营销 学 号 姓 名 指导教师 起讫日期 2010.4—2010.6 设计地点 毕业设计报告（论文）诚信承诺 本人承诺所呈交的毕业设计报告（论文）及取得的成果是在导师指导下完成，引用他人成果的部分均已列出参考文献。如论文涉及任何知识产权纠纷，本人将承担一切责任。 绿色营销与企业的社会责任 摘 要 改革开放以来，我国经济得到飞速发展，导致生态环境的恶化和自然资源的短缺，影响着的生存与发展。Green Marketing and Corporate Social Responsibility Abstract Reform and opening up, Chinas economy has developed rapidly growing number of enterprises have been expanding,Corporations has a prominent role on social development.On the one hand,Corporate social responsibility is not as the development of the enterprise and widely bear,and Lead to further deterioration of ecological environment and a serious shortage of natural resources,then is affecting enterprise own survival and the development.On the other hand,As the environmental movements rise and consumer awareness of the increasingly sophisticated,The green marketing receives the widespread attention gradually and approves and to request to integrate enterprises community responsibility category. This article has conducted the related research to Our country Enterprise green marketing and community responsibilitys situation.Starting from the analysis of status green marketing and social responsibility,Objective analysis of development problems and causes of green marketing and corporate social responsibility,And acts according to the special details to propose the related solution.Overall,this article key research is the green marketing is corporate social responsibility,then will expound the reason for the green marketing is a corporate social responsibility,As well as the significance of enterprise implements the green marketing. Key words :Green Marketing; Social Responsibility; Environmental Protection 目 录 第一章 绪 论 1 1.1 研究的背景及目的 1 1.2 研究的思路及内容 1 1.3 全文的结构框架 2 第二章 相关文献综述 3 第三章 我国绿色营销和企业社会责任现状及原因 6 3.1 我国绿色营销现状 6