Chapter 1 The research background.doc

Content Chapter 1 The research background 2 Chapter 2 Literature review and research hypothesis 3 2.1 The service quality and behavior intention 3 2.2 Cultures influence on the service quality and behavior intention 4 Chapter 3 The research process and methods 5 3.1 Retrieve documents 6 3.2 inclusion criteria 6 3.3 Establish a database 6 3.4 Calculating correlation effect value 6 3.5 Meta analysis method 7 Chapter4 Data analysis and hypothesis testing 7 4.1 Related effect value 7 4.2 Meta analysis results 8 Chapter 5 The research conclusion 10 Chapter 1 The research background Nearly ten years, the rapid development of service industry has made the miracle of economic take-off again in the developed countries, it becomes an important way to promote employment, improve the quality of employment, realize the sustainable development of environment friendly and economic, show the difference in physical products and services itself a number of significant features, thus it becomes the focus of academic and management practices. Among them, the quality of service is the foundation of service research, scholars and managers generally believe that the service quality is to improve the customer purchase intention, the enterprise core strategies of word of mouth and business performance, and behavior intention is the key to this strategy can work mediation variables, national culture is one of the most important situational factors affect the strategy. There are lots of research on service quality and behavior intention, many scholars believe that the service quality will directly affect the behavior intention, which is supported by a large number of empirical studies (Cronin, Brady, Brand, Hightowe and Shemwell, 1997; Vilares and Coelho, 2003; Harris and Goode, 2004). After a thorough search and found that after finishing in literature both relation intensity bigger differences, table 1 both enhance th