《massmedia.ppt

The Importance of Mediain British life The importance of media The media are central to British leisure culture The British media are considered to be vital to the British Political system. The media also play an important role in engendering a national culture. Functions of the media --Entertainment --Informational --Educational --Political --Formation of national culture Two major sorts of media Newspapers Magazines Radio Television Newspapers Magazines Introduction Traditions The oldest newspaper industry in the world 1785 The first daily newspaper The Times 1791 The first national newspaper Obsever Introduction Because of the small geographical area of the UK, and the good travel infrastructure, there are many national newspapers unlike the United States, where most newspapers are printed and published locally. Class and educational differences UK newspapers are generally grouped into two kinds: Mass market tabloids, or red-tops (eg The Sun), middle-market tabloids (eg the Daily Mail) Quality press or broadsheets (eg The Times The Guardian). Newspapers magazines The major national papers: Newspapers magazines Sunday Papers: News of the world People Sunday Mirror Sunday Express Sunday Times The Observer Newspapers magazines Periodicals: Economist New Statesman Spectator Janes Defence Weekly The Fleet Street home of the British press In the 18-19th Century, there are more than 100 newspaper agencies in the street, such as The times, The Daily Telegraph, The Guardian, Mirror, The Observer, Morning Star… The Fleet Street A farewell to the Fleet Street Newspaper publishing in the UK underwent a revolution in the mid 1980s, fuelled by the launch of Eddie Shah’s middle-market Today newspaper. Freed of the out-dated practices of the print unions, this, the UKs first colour newspaper, threatened the established newspapers by using computers almost exclusively to typeset and print the paper. In this way, a newspaper could survive with a far