修辞学期末论文.doc

修辞学期末论文 Rhetoric in Advertising Language 班级 A1013班 姓名 欧阳彬彬 学号 20 Abstract: This paper describes the characteristics of advertising English as well as some common rhetorical devices, and from the pragmatic, communicative point of view analyzes the characteristics of some rhetorical device.Keywords: advertising vocabulary characteristics; advertising English rhetorical means;Preface: In English, advertising (advertisement) is gradually popular in the middle of the seventeenth century when Large-scale commercial activities began in British. It originally means commercial notices. Today, advertising has rapid development, by the use of propaganda and media, such as newspapers, radio, television and other mass media; or window signs, neon signs and other communication methods; or even music, art and other performance practices. However, regardless of how ever-changing the development of advertising is, the most expressive means is still language, because when people are attracted to certain goods and are willing to buy and recommend to others, the more use to express is language, namely we say at ordinary times to set word-of-mouth. What a successful advertising left is not only visual and auditory effects which shocks people, but also the concise, elegant advertising words.Rhetoric is a way of using words to make the language accurate and vivid. Rhetoric, being used well, can play the twice the result with half the effort. To some extent, with the rhetoric, advertising can enhance its infectivity to reach the purpose of impressing consumers .Therefore the application of rhetoric in advertising English has become particularly important. The lexical features of advertising English ????The basic characteristics of advertising is to make a limited space express more information. Advertising is necessary to short, but also to understandable and accurately reflect the contents. Therefore, one of the characteristics of advertising words is to