大三 课业2 任务1 董雅娴 邵圆圆组最终版.doc

Sales planning and operation Assignment 2 Finance and Management Department, BITC Name：Shao Yuanyuan DongYaxian No:21 12 Hand in date:_________ Contents Task 1 1.1 To explain how sales strategies are developed in line with corporate objectives …………………………………………………………………………………1 1.2.To explain the importance of recruitment and selection procedures…………. ……………………………………………………………………………………2 1.3.To evaluate the role of motivation, remuneration and training in sales management ………………………………………………………………………………..3 1.4.To explain how to develop the sales staffs personal sales target, and how to convert sales plan to sales…………………………………………………………… 1.5.To explain CRM and the use of databases in effective sales management ………… References………………………………………………………………………………  Introduction In April 2014, huiyuan juice drinks can complement to launch its first vitality - Freenergy can fly, juice content is 10%, the target audience is fond of sports fitness, the movement as a part of life is the movement of life. The products contain a variety of natural vitamins and electrolytes. Among them, the electrolyte can quickly replenish the body sweat loss of sodium, potassium, and fruit juice and B vitamins can provide essential vitamins, promote the body metabolism and antioxidant ability, can quickly replenish nutrition after motion, restores the physical strength. , make after exercise can quickly replenish nutrition, restore physical strength. Task 1 Freenergy fly the target audience can juice is fond of sports fitness, the movement as a part of life is the movement of life. Its corporate goal is expected in 2015-2017, huiyuan juice occupies 100% pure juice 60.8% market share, in the high concentration of fruit juice to occupy the market share of 50%. In the near future, dominate in the fruit juice industry. in view of the target enterprise how to carry out a series of marketing activities In view of the target enterprise, some marketi