[Unit3EnquiriesandReplies.ppt

Enquiry is the first step after the establishment of business. It means that in a business deal the buyer inquiries about the information of the products. Through enquiry, the buyer can know the prices of the goods and possibility of a business deal. It is usually divided into general enquiry and specific enquiry. Through general enquiry, the buyer can get the general information about the products he wants to buy, such as the catalog, the sample, etc..Through specific enquiry, the buyer can get the specific information on the specific products he wants to buy, including the size, the color, and other specification. Enquiry provides the first step to a business deal and if the enquiry can get a favorable reply, this can become the prelude to good business relationship. Thus it should be noted the writing an enquiry letter is all the more important. 本章写作要点 询价或询盘一般是买方就所要购买的商品向卖方探询，其内容不仅限于价格，同时对于商品规格、性能、包装、和交货期等都可以询问。 询价信通常以简单、清楚和切题为原则，一般在信的开始就写明询价人的兴趣所在。 Unit 3 Enquiries and Replies Points for attention: 1. 询价或询盘是一种询问。按其内容可分为一般询盘（general enquiry)和具体询盘（specific enquiry) 一般询盘是买主为了了解情况向卖主索取商品目录本、价目单、样品或样本等等。具体询盘是买主有做买卖的要求，指定商品要求卖主报盘。 在书写一般询盘信时，一定要做到具体，把所需了解的信息阐述清楚，如价格、装期等等。在回信时，确保对方所询问题都给予了回答。 如一买方与卖方初次联系，此买方需先作一自我介绍，如经营范围，所需货物等。如买卖双方是老客户，则询盘信就非常简单了。 初次询盘信一般包含以下内容： 简单告知如何获得卖方的名址，写一些你方的业务情况。 你地市场需对方经营的货物 告知对方你所需的信息 1．A General Enquiry 一般询盘 Dear Sirs, We are glad to note from your letter of 1st Sept. that as exporters of Chinese Cotton Piece goods you are desirous of entering into direct business relations with us. This happens to coincide with our desire. At present, we are interested in Printed Shirting and shall be pleased to receive from you by airmail catalogues, sample books and all necessary information regarding these goods so as to acquaint us with the quality and workmanship of your supplies. Meanwhile please quote us your lowest price CIF Vancouver inclusive of our 5% commission, stating the earliest date of shipment. Should your price be foun