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* HOW TO WRITE PROFESSIONAL EMAIL CONTENTS ? Introduction ? Requests ? Follow-up Emails ? Reminders ? Postponements Lecture on How to Write Professional Email INTRODUCTION What is a Good Business Email? A good business email is one that can clearly effectively deliver your intention,meaning,background/or reason. Why are good business writing skills important? 1.Customers see your writing more than they see you. 2.Good writing skills show that you really care. 3.Good writing skills contribute more forcefully to arguments/persuasion/selling. 4.Good writing skills reduce risk of losing a customer or damaging a customer relationship,and foster good relationships with colleagues. 许多远地的客户虽然通了无数的Email,但彼此可能未曾谋面. 因此一份合宜的商业书信不但可帮助你建立正面形象,也可以避免因语言隔阖造成争端而伤及与客户间的友好关系. 永远牢记商业书信可不是在写情书, 应明确的点明你的来意. 客套话能省即省. BUSINESS EMAIL : REQUESTS Requests : A request is a message asking the receiver to do something. 1. Focus immediately on the information you need.Make your call for action(the main idea)at or near the opening of the email. 2. Tell why you need the information if the reason is not obvious. 3. Emphasize due dates.Phrases such as :at your earliest convenience” or “as soon as possible” seem polite, but they make it easy for the reader to delay answering; if you have a due date in mind, say so. For special emphasis put the due date in a paragraph by itself. 4. Supply any further information, contact names and numbers, or forms so the reader can respond quickly and easily. 要求收信人配合达成某项目标即是所谓的REQUEST文件. 重点放在你希望对方配合的事项上. 尤其应该强调你希望对方回复的截止期限. 类似像 at your earliest convenience 或 as soon as possible这类较客套的句子,反而容易因目标不明确而增加对方延迟回复的机率. 要提供明确的信息让对方知道如何回复.如please give me a call …,如果只用contact me (注意!不加with..常见有人喜欢用contact with me)似乎不够具体.应说明方式email, fax,….等. 让我们一起来看一个典型的REQUESTS文件 EXAMPLE OF REQUESTS Dear James, Thanks for your preparation and time on this project. I’ve attached (or Attached please find ) the process flow charts you requested. As to the exact implementation date, Elaine will
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