《格里芬管理学英文题库计划职能及其答案.doc

格里芬管理学英文题库：计划职能 第7章 规划与决策的基本要素 1、The first step in the planning process is Stating the organization’s mission. Understanding the environment. Combining tactical goals and plans. Decision making. 2、The _____ of the Quaker Oats Company is “to meet the needs of consumers through innovative marketing and manufacturing of healthful, good-tasting products that contribute to a healthy lifestyle and consumer well-being around the world, yielding above-average returns over time and for our shareholders.” Operational goal Tactical plan Strategic plan Mission Operational plan 3、In order to enhance employee motivation, goals should be Easy to accomplish. Broad. Separate from rewards. Moderately difficult. 4、A(n) ________ is a statement of the organization’s unique purpose and its scope of operations. Mission Strategic goal Operational goal Tactical goal 5、A(n) _____ for Mothers Against Drunk Driving could be “to reduce the number of deaths as the direct result of drunk driving by 10 percent next year.” Tactical plan Mission Operational goal Operational plan Strategic goal 6、A(n) _____ for Mothers Against Drunk Driving could be “to run an ad every week during the Buffy, the Vampire Slayer television show.” It would develop naturally out of a tactical goal “to develop an advertising campaign for the summer months that would reach teenagers.” Vision Mission Operational goal Operational plan Strategic goal 7、Kasel Industries sells slicing machines used in meat processing. Middle managers at Kasel Industries have set a(n) _____ to increase production by 20 percent by eliminating two assembly line steps within the next 18 months. Tactical goal Mission Operational goal Operational plan Strategic goal 8、Which of the following statements best reflects the proper approach to goal setting? Top executives set goals for everyone in the organization. Goals should be set starting from the bottom of the organization. Individual goals should be set first and then organizational goals. M