企业形象手册企业形象手册.doc

策天下 企业形象手册 学员：吴凤勇 学号：091212115 成员：吴凤勇、刘艺、翁锦生、卢艳琳、温婷婷、郑桂华、曾丽娟 经理：刘艺  目录 本次策划项目意义···············································1 策划人（或者机构）简介·········································1 手册使用说明················································· 1 总经理致词················································· 1 一、企业介绍·················································2 二、品牌形象诠释·············································2 （一）命名由来，含中英文说明··········································2 （二）标识图、设计理念、标识释义······································2 （三）品牌核心广告语、广告语理念······································2 三、理念识别·················································2 战略目标························································3 核心价值观······················································3 （三）企业精神························································3 （四）经营理念························································3 （五）企业道德························································3 四、行为识别················································ 3 员工行为规范··················································· 3 公司文化氛围布置··············································· 3 员工企业文化培训··············································· 4 五、专业优势················································ 4 （一）专业资质证书··················································· 4 （二）资源优势························································4 （三）技术优势························································4 （四）服务模式优势····················································4 六、联系方式·················································4 本次策划项目意义 在高速发展的现代经济市场中，企业形象越来越受外界关注，形象是一种无形的价值和力量推动着企业向前进。策天下是一个专业的策划机构，主要提供无形服务，企业的形象评价一个企业的成功与否占有很大的比例。企业形象在消费者心目中的地位高低直接影响这消费者的选择。此次策划主要是推广企业形象，为策天下做好企业发展做铺垫。 策划人（或者机构）简介 “策天下”策划机构是一家以策划活动、营销策划、品牌营销管理策划为主的专业策划机构。“策天下”策划机构一直秉承“策划成就未来，创意谋定天下”的品牌经营理念。专心为客户提供更专业、更实效的策划服务。以刘艺为经理，其他6个各具才华而又志同道合的伙伴作为策划机构的成员的一个团体。我们依照着我们的理念，以创新和优质服务作为前进的动力，逐渐发展壮大。 手册使用说明 一、企业员工认真阅读企业形象手册，为企业打好第一步 二、企业管理者，认真理解手册，一切以企业发展、良好形象为目