2010CensusPartnershipProgram..ppt

2010 CensusPartnership Program Presented By Mary L. Peeler Partnership and Data Services Coordinator United States Census Bureau Charlotte Region * Partnership Program Purpose To develop and foster partnerships with state, local, and tribal governments; community-based organizations; faith-based groups; educational institutions and groups; media outlets; businesses; and other grassroots entities to increase participation in the 2010 Census * Goals of the Partnership Program Increase mail response Improve accuracy and reduce the differential undercount Improve cooperation with enumerators * * Increase Mail Response A self-generated mail response is more accurate than an enumerator-filled response Census 2000 exceeded expectations! The 2010 Census mail response goal is INTENSE! * Improve Accuracy – Decrease Differential Undercount 1990 was tough 2000 reversed every expectation 2010 will be ??? * Improve Cooperation with Enumerators Enumerate approximately 40 million housing units during Nonresponse Followup Recruit nearly 3.8 million applicants in 2009 and 2010 Hire 1.3 million workers across all census operations Partnerships: Reach into local communities, especially those hardest to count Generate public awareness to increase mail response Heighten buzz within hard to count communities to make the 2010 Census theirs Mobilize community leaders to exponentially engage their constituents to be counted * * How Many Partnership Staff? Core Regional Partnership Team hired and trained in 2008 – 120 staff Peak Partnership Staffing between January 2009 and June 2010 – 680 staff Ramp down of Partnership Program in 2011 – 48 staff Each RCC will have 55 partnership staff on average * Challenges Post-9/11 Terrorist Psyche Charged Political Environment Hyper-Charged Immigration Debate Katrina and Federal Government’s Response Greater Diversity in Our Nation’s Population Measuring Up to the Census 2000 “Best Census Ever” Strategies Complete Count Co