Unit 1RESEARCH REPORTS FOR BUSINESS AND .....ppt

Unit 1RESEARCH REPORTS FOR BUSINESS AND THECNICAL WRITING by Wayne Losano Bill Ji YZU I. Warm-up activities 1. Did you do some research of any kind? What comes to your mind at the sight of RESEARCH? 2. Tell us what you know about research. 3. Will you choose to be a researcher in the future? If yes, what are you going to study? 4. Go over the whole text, then answer the following two questions. 1) List the elements of a research paper. 2) What are the primary goals of professional communication? II. New words presentation n. the act of presenting; a talk, usu. to a group of people 提出，呈递；介绍，报告 a presentation day大学学位授予日presentation of credentials递交国书 The presentation of foods is designed to stimulate your appetite.展出食物的目的在于引起你的食欲。 My pupils presented me with some flowers.学生们送我一些花。 client n. a person who gets help or advice from a professional, e.g. a lawyer, an accountant, an architect, etc.; a person who buys goods or services 委托人，当事人，顾客 She cant come to the telephone; shes serving a client.她不能来接电话, 她正在接待一位顾客。 obstacle The major obstacle to achieving that goal is money.达到那个目标的主要障碍就是钱。 Lack of childcare provision can be a major obstacle for women wishing to work. 儿童保育服务不足对希望上班的妇女来说是一个大障碍。 obstacle race障碍赛 throw obstacles in sb.‘s way? 妨害, 阻碍某人 an obstacle in the path/way (of sb/sth)… 道路上的障碍 The release of prisoners remains an obstacle in the path of a peace agreement. 犯人的释放问题仍然是和谈道路上的一个障碍。 参考词汇 [同义词] obstacle； impediment； obstruction； hindrance 都含“阻碍”、“障碍物”的意思。 obstacle指“阻碍前进的东西或状况”, 如:Her fathers opposition remained only their obstacle.她父亲的反对是他们唯一的障碍。 impediment 指“妨碍正常活动而使前进受阻的事”, 特指“口吃”, 如:a speech impediment口吃。 obstruction 指“阻碍整个通道的阻塞物”, 如:Your interference is an obstruction of justice.你的干预阻碍了正义。 hindrance 指“阻碍事物前进的人或物”, 如: lt was proved a hindrance to our progress. 已证明它是我们前进的障碍。 marketing n. the branch of business concerned with advertising, publicity, etc. 营销 Does good marketing mean playing safe (= avoiding risks) and staying traditi