[巴黎欧莱雅品牌规划及品牌推广.ppt

 包设0709班 朱怡超 赵零霞 其研究步骤与流程如下如述。 1.资料收集：本研究所使用的资料， 包括初期资料与次级资料，次级资料仍以国内外相关文献有关品牌属性、品牌权益理 论、品牌态度及购买意 愿為基础，并透过初期资料蒐集来建 构问卷调查，最后再以实际便利抽样消费者来收集。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 2.问卷设计：依据研究目的及相关文献来设计问卷，并将收集 来的资料标準化，以增加资料处理的速度及正确性。 3.资料分析：资料收集齐全后；分析资料运\用统计分析，将资 料与研究假设比较。 4.统计方法：本文採用因素分析、回归分析、单因子变异数分析。  Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 欧莱雅墨尔本时尚节(LMFF)视觉形象设计 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 欧莱雅墨尔本时尚节(LMFF) 平面海报 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 欧莱雅墨尔本时尚节(LMFF) 平面海报 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 欧莱雅墨尔本时尚节(LMFF) 平面海报 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 欧莱雅墨尔本时尚节(LMFF) 宣传册封面 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0