[屈臣氏服务科学.docVIP

目录 摘要................................................................2 一、屈臣氏服务经营理念..............................................3（一）经营理念......................................................4 （二）服务理念......................................................5 1.优质服务......................................................5 2.顾客满意......................................................5 3.人员形象......................................................5 二、屈臣氏服务营销组合战略..........................................6 （一）产品策略......................................................6 （二）价格策略......................................................6 （三）营销策略......................................................6　 1.专业化指导....................................................6 2.特色化服务....................................................6 3.社会营销......................................................6 （四）提倡健康生活方式..............................................7 （五）开发自有品牌..................................................7三、屈臣氏服务科学策略..............................................7 （一）产品服务策略..................................................7 1. 品牌规划.....................................................7 2.商品陈列......................................................7 3.产品种类......................................................8 （二）优惠服务策略..................................................8 1.超值换购......................................................8 2.独家优惠......................................................8 3.买就送........................................................8 　 4.加量不加价....................................................8 5.优惠券........................................................8 6.套装优惠......................................................9 7.震撼低价......................................................9 8.剪角优惠券....................................................9 9.购某个系列产品满XX元送赠品...................................9 　 10.购物2件，额外9折优惠.