[vrinemodel.pptVIP

SOCIALLY-COMPLEX RESOURCES 1. Culture can be defined as the beliefs and values that organizational members share that guide their actions at work. Having a unique culture that effectively supports your strategy can be especially beneficial. 2. Routines are “standard operating procedures” for performing key activities that are developed over time. Frequently not consciously designed. Routines for performing complex activities (e.g., inbound logistics) can also be especially beneficial. EXAMPLES: Valuable and rare socially-complex resources are often key sources of sustained competitive advantage because they are typically hard to imitate or substitute for. 3. Trust between organizational members and/or between the organization and its external stakeholders (e.g., customers, suppliers) can help to reduce costs. * Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Putting Pfizer’s Patents for Zoloft to the VRINE Test * Inimitable andnon-substitutable? Can competitors imitate? Can they substitute? Exploitable? Can Pfizer exploit potential value of Zoloft? Rare? Is the offering of a drug for treating serious depression rare among firms in the industry? Valuable? Do patents on Zoloft ?provide value? Pfizer’sZoloft ? Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Putting Pfizer’s Patents for Zoloft to the VRINE Test * Inimitable andnon-substitutable? Competitors can’t directly imitate (patented). Competitors have substitutes (e.g., Prozac, Paxil). Development of Zoloft was Pfizer’s attempt to substitute for these previously developed drugs. Exploitable? Pfizer has all the essential complementary res