我国会展教育发展研究.doc

毕业论文 （设计） 题 目 我国会展教育发展研究 作 者 袁雪峰 所属院校 黑龙江东方学院 专业年级 2011级国际经济与贸易专业会展经济方向 指导教师 于湛波 写作时间 2014年5月10日 我国会展教育发展研究 摘 要 经济危机以来，全球经济形势充满变数，不容乐观，经济体经济复苏乏力。我国经济正在经历从高速增长转为平稳增长，从规模扩张式发展转为质量效益型发展两个转变。服务业在GDP中所占比重低，第三产业发展迫在眉睫，而被称之为经济晴雨表，城市面包的会展经济作为现代化服务业之一，不仅能带来了巨大的经济效益，更重要的是还能带来巨大的社会效益。广阔的发展前景和良好的发展机遇，使得会展产业在很多地区和城市快速发展。 会展经济快速发展的同时也伴随着许多问题的出现，造成了大量资源和人才的浪费。所以会展教育的发展尤为重要，但由于我国会展教育起步较晚，发展较快，没有形成统一标准，制度不完善，相关法律法规不健全。因此我国会展教育的发展问题层出不穷，适应不了社会和企业对会展人才的需求，导致了企业无人可用和毕业生无处就业的矛盾产生，不能完美的进行校企结合。 为此，我通过深入的调研了解和分析我国所处的经济环境，会展行业环境及我国会展教育的发展现状以及其发展的特点，存在的问题结合中外会展教育的成败进行分析，最后针对我国会展教育存在的问题提出解决对策和合理建议。为我国会展教育的发展描绘一个蓝本，更好的指导我国会展教育的发展。 关键词：会展教育、双师型、工学交替、校企对接 Study on development of MICE Education in China 摘 要 Abstract Since the economic crisis, the global economic situation is not optimistic, full of variables, economic recovery is weak. Chinas economy is experiencing from rapid growth to steady growth, expansion type development from scale to quality benefit development two changes. The service industry as a percentage of GDP is low, the development of the third industry and the imminent, known as a barometer of the economy, city bread exhibition economy as one of the modern service industry, not only can bring huge economic benefits, more important is also of great social benefits. The broad prospects for development and good development opportunity, the exhibition industry is developing rapidly in many areas and the city. At the same time, the rapid development of exhibition economy is accompanied by the emergence of many problems, resulting in a large number of resources and waste of talent. So the development of the Convention and exhibition education is particularly important, but because the exhibition education in China started late, rapid development, and has not formed a unified standard,