期末英语报告及口试.doc

2010-2011学年第二学期英语实验班课程小论文要求 论文选题： 从本学期所学的8个主题中选取自己感兴趣的主题进行扩展研究。 论文提交： 1. 第15周周五前确定论文题目，并与教师商讨写作大纲。 2. 第16周论文写作。 3. 第17-18周论文答辩。 论文答辩形式： 1. 学生对自己的论文的主要内容进行3分钟的陈述，要求脱稿。 2. 学生将回答来自老师和同学们的问题。（注意，每位同学讲有权利和义务向报告者提出相关问题） 评分标准： 1. 论文写作本身10分（其中基本格式满足要求，不存在抄；语言表达基本准确，内容切题，起评分6分） 2. 口头报告及答辩10分（其中陈述部分占5分，回答问题占5分） 报告模板说明： 本模板只是对课程小论文的一个大致结构规范。请同学们在写作过程中充分应用课堂内外所学到的知识，完整地陈述自己的观点。 课程小论文模板： Study on the Advertising Strategies of Multinational Corporations in China: a Cross-cultural Perspective （论文题目） Student: ….. Supervisor: …… Major: ……. Course: College English 4  Abstract An increasing number of multinational corporations turn their attention to Chinese market by recognizing its substantial potential for expansion and profit. In order to occupy an advantageous position in the fierce competition, they are adopting …… Key words: cross-cultural communication, multinationals, advertisement, standardized, localized  1 Introduction Ever since the end of the Second World War, great stride has been taken in world trade over the past 60 years. Thanks to the establishment of some international and regional economic organizations, such as WTO (in 1995), NAFTA (in 1994), EU (in 1992) and APEC (in 1989), economic boundaries between nations gradually faded away. As corporations in different countries realizing the substantial potential for expansion and profit the international markets provide, they are taking the initiative in participating in the international business and turning their attention to foreign markets with the aim to occupy a favorable place in the fierce competition. Especially those in developed countries, where slow population growth, saturated domestic markets, increasing foreign competition inhibit their further development, have already begun to look abroad for new markets and taste the high profit margins on foreign soil, such as BMW, Nestle, Nokia, McDonalds, Nike, Toyota, Coca Cola, Gillette, Samsung, Colgate (Waller, 2002). ……… ……. 5 Conclusi