毕业论文1doc.doc

我国财险公司竞争力比较研究 摘 要：在加入WTO以后，中国对外开放的广度和深度迸一步扩大，经济市场化环境下，保险业的发展是我国经济持续、健康、稳定发展、社会安定的必然要求。我国财险会司不仅面临与中资保险公司的竞争，而且面临与有着良好素养的外国保险公司展开更加激烈的竞争。无论是国内竞争还是国际竞争，凭借的都是保险公司的竞争力。研究财产保险公司竞争力，有利于保险公司有针对性的采取提升竞争力的措施，对于我国财产保险业的发展具有重要的指导意义。 本文以企业竞争力理论为指导，分析反映和影响我国财产保险公司竞争力的因素，并在此基础上构建反映和影响我国财产保险公司竞争力的指标体系。选取五家财产保险公司，按照已构建的评价指标体系，将相关指标进行比较，评价我国财产保险公司竞争力状况与不足，提出更好地提高竞争实力的政策和建议。 关键词：财产保险公司、竞争力、评价指标、盈利能力 The competitiveness of Chinas Property Insurance Company Abstract: After being the member of WTO China is more and more open to the global markets. Since insurance industry can help the enterprise and people to offset the losses and transfer risk , there are necessary demands to develop it. General insurance company in China not only faced with a Chinese insurance company of the competition, and be faced with a good quality and of the foreign insurance company spread more intense competition. Whether it is domestic competition or international competition, by virtue of the insurance companys competitiveness. Study of property insurance company competition ability, is helpful for the insurance company targeted to take measures to improve their competitiveness, the development of property insurance in China has important guiding significance. Based on the enterprise competitiveness theory as the guide, analysis and reflect effect on our countrys property insurance company competition ability of factors, and on the basis of which reflect and effect on our countrys property insurance company competition ability index system. Selection of five property insurance companies, according to the evaluation index system, the comparison of related indicators, evaluation of property insurance company of our country competition ability condition and inadequacy, put forward to improve the competitiveness of the policy and suggestion. Keywords: Property insurance companies , Competing ability , Evaluation index ， profitability 正文