浅谈聚美优品微博营销论文.doc

德州科技职业学院 毕业论文 题目: 浅谈聚美优品的微博营销 院系名称: 经管艺术系 班 级: 10电子商务2班 学生姓名: 张永杰 学 号: 100502259 指导教师: 柳 萌 答辩教师: 李燕、王晓恒、朱萌萌 时 间: 2013年4月7日  摘 要 企业微博营销源于微博的兴起和日渐盛行。自2010 年以来，微博在国内发展迅速，成为继博客、社交网站之后又一重要的交流平台。同时，新浪、搜狐、腾讯等各大门户网站也都大力布局微博。它不仅为人们进行更快捷便利的沟通搭建了前所未有的平台，同时也创造了在很多方面优于现有媒体的营销平台。传统的营销方式往往跟不上时代的发展，微博的出现和发展已经促使一种全新的新媒体营销方式出现，那就是微博营销。 微博成为B2C企业营销的新工具，相比较传统营销方式而言，微博营销可以更快速地帮助企业建立起顾客群体,因此微博将成为B2C企业重要的战场。但是新事物的出现也必将带来新的挑战。 文章根据微博目前的情况，从微博的解读、微博的运用到微博的盈利模式三个方面阐述了对微博的认识。其次结合聚美优品品牌对B2C企业微博营销进行分析，对 B2C企业微博营销提出相应的对策和建议。 关键字:B2C,微博营销策略,电子商务,聚美优品  ABSTRACT The rise of micro-blog micro-blog marketing in enterprises and the increasingly popular. Since 2010 the micro-blog, rapid development in China, following the blog, social networking sites and an important platform for the exchange of. At the same time, each big portal Sina, Sohu, Tencent micro-blog also vigorously layout. It is not only for people more efficient and convenient communication platform built a hitherto unknown, but also to create a superior in many aspects of the existing media marketing platform. The development of traditional marketing methods often cannot keep up with the times, the emergence and development of micro-blog has prompted the emergence of a new media marketing, that is the micro-blog marketing. Micro-blog has become a new tool for B2C marketing, compared to traditional marketing methods, micro-blog marketing can be more quickly to help the enterprise to establish the customer, so the micro-blog B2C business will become an important battlefield. But the emergence of new things will also bring new challenges. According to the present situation of micro-blog, micro-blog is expounded from three aspects of the interpretation of micro-blog, micro-blog micro-blogs profit model is applied to the. Secondly, combining Jumei Youpin brand case, investigation, B2C enterprise micro-blog marketing analysis, finally from the