英语 商务礼仪英语 商务礼仪.doc

毕 业 论 文 (2012届) 题 目： The Role of Etiquette in Business Negotiation 系 部： 经济管理系 专 业： 商务英语 班 级： 09 商务英语(3)班 学生学号： 0909010319 学生姓名： 指导教师： 完成时间： 2012年3月 The Role of Etiquette in Business Negotiation Abstract: Looking through the history and trend of the development of modern business, the reason for a company to occupy a bigger share of the market and grow quickly among the tough competition is the good commercial etiquette and the skills f commercial negotiation, that抯 because all these things will be significant for establishing a good corporate image, improving the competitiveness of enterprises and deepening the trust and friendship of collaborators, so as to get more profit. The good commercial etiquette can also be one of the most important guarantees of a successful business negotiation. This thesis will elaborate the proposition from three aspects including the connotation of etiquette and business negotiations, how to grasp negotiation skills of etiquette and the importance of business etiquette. Key Words: Etiquette; business negotiations; effect Content I. Introduction 1 II. Meaning and relationship of etiquette, business etiquette and business negotiation 1 2.1. The meaning of etiquette 1 2.2. The meaning of business etiquette 1 2.3The meaning of business negotiation 2 2.4The relationship between etiquette and business negotiations 2 III. Business negotiations to the requirements of etiquette 2 3.1. Pre-negotiation preparation stage etiquette 2 3.1.1. Negotiation time determination 2 3.1.2. Venue determination 3 3.1.3Negotiators determine 3 3.1.4Etiquette of negotiators 3 3.1.5 The protocol of the negotiation procedure. 4 3.2. The etiquette of the negotiators in the negotiation 4 3.2.1 Opening stage 4 3.2.3Express stage 5 3.2.4Contest stage