论学习机营销管理方案.doc

摘要 在现代市场经济环境下，市场竞争日益激烈。营销作为企业求得生存和获得利润的手段发挥着越来越重要的作用。随着时代的发展，营销方式也发生了新的变化。科学技术不仅改变了人们的生活，也改变了传统的营销方式。尤其是计算机的推广和普及，以网络营销为代表的市场营销方式冲击着传统的市场营销模式；与此同时，各类广告、促销活动等也使多样性的营销方式逐渐浮现，并且由传统那种单一的营销方式向多样化的营销方式发展。本文基于这些事实，分析学习机行业市场营销的现状，指出我国学习机市场营销中存在的问题，预测出市场营销发展的新趋势，最后针对问题提出可行性解决方法，制定出符合当代学习机市场的相关营销管理方案。 关键词：竞争 营销 解决方法 营销管理方案 ABSTRACT In the modern market economy environment, market competition is increasingly intense. Sale as the enterprise survival and profits means is playing an increasingly important role in. With the development of the times, marketing way also produced new change. Science and technology has not only changed the peoples life, but also changed the traditional way of marketing. Especially the computer popularization, to network marketing as the representative of the market the impact of the traditional marketing pattern; at the same time, various types of advertising, promotional activities such as the diversity of marketing emerge gradually, and the traditional marketing way by the kind of single to diversified marketing development. Based on these facts, analysis of the learning machine industry market marketing present situation, pointed out that our machine learning problems in marketing, predicts the new trend of marketing development, finally puts forward some feasible methods, to develop in line with contemporary learning machine market related marketing management solution. keyword：Competition Marketing solution Marketing management plan 目录 绪论…………………………………………………………………………………3 1.学习机行业的营销管理现状……………………………………………………3 1.1营销环境……………………………………………………………………3 1.2营销人员……………………………………………………………………4 1.3营销的产品…………………………………………………………………5 2.学习机行业营销管理模式存在的问题…………………………………………6 2.1营销管理环境分析…………………………………………………………6 2.2营销人员分析………………………………………………………………7 2.3营销产品的分析……………………………………………………………8 3.当代学习机行业营销管理模式改进方法………………………………………11 3.1制定适当的营销管理方案…………………………………………………11 3.2人力资源的战略配置………………………………………………………13 3.3产品开发……………………………………………………………………15 4.结论…………………………………