[美行自热米饭营销策划.pptVIP

外部环境分析 为什么我们会选择美行？ * * 美行自热米饭 营销策划 ——业务部洪洲涛 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 美行自热米饭 3 1 内外环境分析 2 行业环境分析 3 3 消费需求分析 4 营销策略分析 3 5 SWOT分析 6 招商加盟 3 7 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 米香浓郁、营养美味 无明烟明火、加热快 高温杀菌卫生安全 携带方便不加防腐剂 美行自 热米饭 美行自热米饭 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 发展方便食品划入食品发展纲要 最大的农业创汇基地 食米饭人口基数大 农科技术相结合的科技服务体系 气候、土壤适宜农业发展 有哪些信誉好的足球投注网站引擎 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 1 2 3 4 “美行”中国驰名商标，市场份额大 拥有多项自主科研专利 集研发、生产、运营于一体 以“安全、速度，诚信、卓越”为发展理念 内部环境分析 5 “做食品就是做良心”的宗旨 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 企业利润空间大、消费者谈判力加大 替代品种类多且价格大都低于自热米饭的价格 粮食供应商和包装材料供应商的影响 行业门槛低、潜在行业潜入者破坏市场 自热米饭行业环境分析 速食市场空间大、方便食品市场需求率高 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Text Text Text Text 目标 客户 提高 增加 改善 促进 美行自热米饭价格不会太高，适合于消费者所需求 上班族、驴友等一些吃饭不是很方便的人群 米饭是中国传统饮食文化的重要组成部分 餐厅、景区、矿场等特定市场 价格 社会因素 目标市场 Evaluation only. Created with Aspose.Slides for .NET