英语(本)毕业论文.doc

Setting Up Tiny World Children’s toy store Project Submitted to: Mr. Zhang Wei Jian Manager Personal Business Department Ping Zhou Branch Office Bank?of?China Prepared by: Liang Jing Chang Tel:E-mail: 369243478@ Date: November 20, 2014 Table of Contents Introduction …………………………………………………… … 1 Opportunities…………………………………………………….....2 Strengths……………………………………………………………2 Premises…………………………………………………………….2 Facilities………………………………………………………….…2 Service……………………………………………………………....3 Cost breakdown…………………………………………… ……..3-4 Benefits……………………………………………………………...4 Schedule……………………………………………………………..5 Risk and Management……………………………………………….5 Conclusion…………………….……………………………………..5 Appendices Analysis of the Business…………………………………….... 6-7 Customer Profiles…………… …… ……………………… …...8 Focus Groups……………………………… …… …………….. 9 SWOT Analysis…………………………………… … ……….10 SMART…………………………………………………………11 Action Plan……………………………………………………...12 Activity Chart………………………………………………..13-14 Costs Breakdown……………………………………………15-16 Risk Analysis and Management Plan…………………………...17 Logical Framework of the Project…………………… …..…18-19 Proposal for Setting up Tiny World Children’s toy store Project Introduction Chinese is a country with a large population, and the birth number base is therefore large. The number of children and babies under the age of 14 is close to 3 hundred million, which accounts for almost 25% of the population in China. According to the city bureau of statistics, there are 2.5 million children in the city of Sanshan, constituting a large group of toy consumption. Children make up a large group of toys consumption. .More than 80% of parents think the toy is an important source of children’s happiness, which means they are ready to invest in toys. Most parents do not allow the expense on a toy to go beyond 100 Yuan, thinking there is no need to buy too expensive one because the children will throw it after playing it for a moment. They often have a limited capacity of econo