专业英文文献翻译公司精诚翻译报价..docx

精诚翻译全网最低报价 50元-70元千字（市场价为100元）先翻译后付费不仅仅是便宜的收费，保证让您满意，不满意免单咨询翻译事宜可以百度有哪些信誉好的足球投注网站精诚翻译找到我们1A closer look at destination: Image, personality, relationship and loyaltyDrawing on brand relationship theory and attitude theory, this study investigates the relationships among destination image, destination personality, tourist-destination relationship and tourist behavior. Using a sample of 428 foreign tourists visiting the Angkor temple area of Cambodia and the structural equation modeling technique, the results reveal that destination image and destination personality have positive effects on the tourist-destination relationship, which in turn affect tourist behavior. The study lends support to brand relationship theory, indicating that tourists form emotional relationships with destinations, and further supports Bagozzi’s (1992) reformulation of attitude theory with regard to the cognitive, affective and behavior sequence.Destination imageDestination image is defined as the sum of beliefs, ideas, and impressions that a tourist holds about a destination (Crompton, 1979), and it is viewed as a multidimensional construct composed of three primary dimensions, i.e. cognitive, affective, and conative (Beerli Martin, 2004; Prayag, 2007). The cognitive component involves beliefs and knowledge about the physical attributes of a destination, while the affective one refers to the appraisal of the affective quality of feelings towardthe attributesandthe surrounding environment (Baloglu McCleary,1999). The conative component is considered analogous to behavior, and evolves from cognitive and affective images (Beerli Martin, 2004; Prayag, 2007).Brand personalityBrand personality is defined as the set of human characteristics associated with a brand. Aaker (1997) conceptualizes it using the five trait dimensions of sincerity, excitement, competence, sophistication and ruggedness. These dimensions have been applied to various settings across different cultures to gauge consumers’ symbolic cons