I各部门职能描述-20020613.docVIP

市场部 Marketing Department 市场部是由市场总监领导的，并有七个下属分支机构。安乐，安尔乐，安儿乐，安尔康，以及家用产品分支分别在各自总经理的领导下致力于恒安不同的品牌的市场工作。片区市场分支在片区市场总经理的领导下为本区的市场行为提供支持。包装和数据分析分别有一位经理专门负责。 The Marketing Department is led by the Director of Marketing and consists of seven Branches. The Anle, Anerle, Anerrle and Anerkang, and Household Product Branches focus on each of HengAn Brands and are led by General Managers. The Regional Marketing Branch supports Marketing activities in the field and is led by the General manager Regional Marketing. The Packaging and Data Analysis Branches are each led by a manager. 市场部在公司制订战略计划和财务计划中起着主导作用。它对品牌和产品进行管理，与销售部和新产品开发部紧密配合，以实现公司的战略目标。由市场部牵头，就产品方向，广告策略和公司日程表等重要文件，寻求跨功能的解决方案。市场部制定、管理和协调广告策略，同时管理品牌预算。对与客户沟通联系，促销活动等所有相关事宜，及销售和市场营销计划的执行进行审批。通过与销售部密切合作，市场部可以获得来自于现场的重要信息，以便有效地执行所有的计划、战略，针对个别情况制定个性化服务计划。具体运作由各片区市场部门进行协调。 Marketing leads the development of strategic and financial plans for the business and manages the brand and products, in partnership with Sales and NPD, to meet those business objectives. Marketing acts as a facilitator developing cross-functional solutions including product directions, advertising strategy, and business calendar key documents. Marketing develops, manages and coordinates advertising strategies. Marketing also manages the brand budgets, approves all consumer communication, and executes sales and marketing programs and promotion events. Marketing works closely with Sales to gain critical field input and to efficiently implement all plans and strategies, tailored as necessary for unique field situations. This coordination will be done through the Regional Marketing organization. 市场部应通过合理的产品定位、能真正吸引顾客的包装、促销活动和广告宣传等来激发消费者做出购买决定。市场部应提出有竞争力的产品价格建议并交高管层审批。 Marketing will stimulate the buying decisions of consumers by proper product positioning, attractive and efficient packaging, sales promotions and advertising. Marketing develops competitive product pricing recommends for Senior Management approval. 市场部的主要职责包括:- Key Marketing responsi