I品牌故事李宁阿迪等 I3).docVIP

ELAND创立于1980年，是一个植根于美国新英格兰传统文化的品牌，以美国东部的新英格兰地区8所著名大学：布朗大学、哥伦比亚大学、达特茅斯大学、康奈尔大学、哈佛大学、滨州大学、普林斯顿大学、耶鲁大学组成的常春藤盟校为背景，强调经典和传统，定位在美国大学校园风格，期望成为年轻人引以为豪的品牌。英国的传统精神，具有悠久的历史。贵族式的生活方式，高档的感觉，体现自然的休闲生活如高尔夫等。有SCOTT家族象征的标志如鹿、马等。洋溢着浓郁的英伦风情，有着大不列颠贵族家庭的高贵外表，保守、高雅的生活风尚，让您体验英国贵族式的经典、奢华与尊贵，向您展现不凡品位。 ELAND是韩国衣恋公司的第一品牌，它以20岁以上的年轻男女为诉求对象，受美国传统和50、60年代流行的影响，使用彩条和格子的混合来表现大学校园内外的穿着，追求美国大学校园休闲运动着装风格，充分展现出当代青年活泼、运动、健康的精神面貌。衣恋诞生于1980年，在进入中国大陆之前，此品牌服饰一直出口美国，主要的对象是美国的大学生，品牌标志即是一只可爱的小狗熊扮大学生状，手提一本讲义或一本书，或背一只双肩包，戴上棒球帽，穿着格子衫衣、卡其裤、篮球鞋，熊模人样的。衣恋服饰的单色格子衬衫是其一年四季不衰的经典服饰。 ELAND Founded in 1980, is a rooted in the American New England of the traditional culture of the brand, the eastern United States of New England in 8 famous university: brown university, Columbia University, Cornell university, Dartmouth college, Harvard University, Princeton university, bin Zhou, Yale university composed of ivy league for background, emphasizes the classic and traditional, positioning in the American university campus style, expected to be proud of young people brand. Britain’s traditional spirit, has a long history. Aristocratic way of life, high-grade feeling, reflect natural recreational life such as golf, etc.SCOTT family the sign of a symbol such as deer, horses etc.With a strong English charm, with Great Britain noble family noble appearance, conservative, elegant living fashion, let you experience the aristocratic British classic, luxury and honor, to show you uncommon grade. ELAND Is South Korea, the first brand of the clothing company, it with 20 years old the young men and women to claim the object, subject to the traditional and 50, 60 s pop influence, use the color and the grid article mix university campus in the performance, the pursuit of the American university campus leisure sports outfits, fully display the contemporary young and lively, sports, health spirit. Clothing was born in 1980, are in entering Chinese mainland, the dress of brand before has been exported to the U.S., the main object is the American