I商业健身俱乐部论文：北京市部分商业健身俱乐部运营状况调查研究.docVIP

商业健身俱乐部论文：北京市部分商业健身俱乐部运营状况调查研究 【中文摘要】伴随着上世纪90年代第一家连锁经营商业俱乐部——马华健身俱乐部在北京成立,中国大地掀起了一股健身热潮,人们的健身意识得到了大幅的提升,健身观念逐步建立,健身消费在日常生活中所占比例逐步提高,“花钱买健康”成为现代生活的时尚。进入新时期,沐浴着祖国经济全面提高的春风,特别是在北京奥运会成功举办大大提高了市民健身意识的大环境下,北京商业健身俱乐部的发展也进入了自身行业的快车道,俱乐部数量大幅增加,服务质量不断改善,服务的视角也在不断地扩大,已经延伸到北京的各个角落,真正实现了“健身在社区,健身进家庭”。但北京市商业健身俱乐部还没有成为一个成熟的行业,还处在初级阶段,俱乐部发展的各个方面仍然存在诸多问题有待完善。本论文采用文献资料法、问卷调查研究法、专家访谈法、实地访谈法和数理统计法等研究方法,对北京市部分商业健身俱乐部中的健身者、教练员以及经营者进行了调查,统计分析调查数据,对比前人研究成果。发现北京市商业健身俱乐部在发展过程中仍然存在诸如:俱乐部定位不准确、资本投入盲目、营销手段单一、服务项目同质化严重,缺乏创意、教练员培训不能保证等问题。本论文针对现阶段北京市商业健身俱乐部出现的问题,进行全面分析,初步得出以下对策:1强化北京市商业健身俱乐部的宏观管理。提高对商业健身俱乐部重要作用的认识,加强对健身市场的宏观管理,建立行业协会,加强健身俱乐部之间的交流。2努力改善俱乐部微观经营方面。加强人力资源管理,提高经营者和教练员的业务水平,立足自身条件,突出经营特色,加强内部管理,拓展服务内容,提升服务质量,合理进行组合营销策略。 【英文摘要】With the first commercial fitness club of Chain Store Operation——Ma Hua fitness club formed in Beijing in the last 90s century, there is an upsurge in keeping fit in china. People’s awareness of fitness has been increased remarkably, the conception about health has been gradually built up, the ratio of the fitness consumption in daily life has been gradually increased, and the idea of“Spend money to gain health”has gradually been the fashion of modern life. After entry into the new period, bathing the spring wind of all-round development of our motherland economy, especially under the environment of the fitness sense of citizens promoted greatly by the successful holding of Beijing 2008 Olympic Games, the development of Beijing commercial fitness clubs also enter their own fast lane: the quantity of clubs has been drastically increased, the quality of service has been gradually improved , and the perspective of service has been continuously enlarged to every part of Beijing, which indeed realize“fitness is in every community, fitness goes into every family”. However, Beijing commercial fitness clubs have still been in the infancy, not been in a mature trade. There are still some limitations which need further perfection in all aspects of the development of clubs.