一个案例贯穿整个交易流程..doc

第十章 案 例 示 范 出口公司名称、简介： 正昌贸易有限公司（Zhengchang Trading Co., ltd）成立于1997年，是具有进出口经营权的综合性贸易有限公司。公司经营范围广泛，包括五金电器、湖州土特产、丝绸服装等。公司与多家生产厂家有固定的业务往来，货源充足。同时，公司面对复杂多变的国际市场，能够抓住当地货源的优势，积极拓展与外商的业务往来。 第一节 交易前的准备 近日，公司从驻在斯里兰卡的中国大使馆商赞处获悉斯里兰卡的一家公司经常从事进口中国的灯具业务，该公司的具体联络方法为： Mr. Stock Purchasing Division ELECTRADE, The First Street 324-5, Colombo, Sri Lanka Tel Fax: 8276533 E-mail: stock@www.mail.lk 根据上述收集到的资料，现以正昌贸易有限公司业务员的身份，给ELECTRADE 公司去函，以建立业务关系，并寄上灯具的商品目录。 样信一： 正昌贸易有限公司 Zhengchang Trading Co., ltd. Huzhou Zhejiang China 313000 Tel Fax: +86-572-2371522 November 22, 2000 Purchasing Division ELECTRADE , The First Street 324-5, Colombo, Sri Lanka Tel Fax : 8276533 E-mail : stock@www.mail.lk Dear Mr. Stock, Learning from the Commercial Counselors Office of our Embassy in your country that you are interested in importing lamps from China. We have the pleasure of introducing ourselves to you and express our desire to enter into business relations with you. As a trading Co. ltd. , our company has contact with many lamp manufactories and we are the leading company in lamp export business. So we can offer a wide selection of lamps in style and specification. In order to give you a general idea of our lamps, we have enclosed our latest catalogue for your reference. Looking forward to your early inquiries. Yours sincerely Zhengchang Trading Co., ltd. Li Hua Catalogue: Candle lamps E14 cap 230/240v 40w transparent Candle lamps E14 cap 230/240v 25w transparent Candle lamps E14 cap 230/240v 40w frosted Candle lamps E14 cap 230/240v 25w frosted Candle lamps E27 cap 230/240v 40w transparent Candle lamps E27 cap 230/240v 25w transparent Candle lamps E27 cap 230/240v 40w frosted Candle lamps E27 cap 230/240v 25w frosted Candle lamps B22 cap 230/240v 3w transparent Candle lamps B22 cap 230/240v 5w transparent Tailed flame shape bulb B22 cap 230/240v 3w transparent Tailed flame shape bulb B22 cap 230/240v 5w transparent Candle lamps B22 cap 230/240v 40w transparent Candle lamps B22