战略管理复习重点..doc

战略管理 复习作业 Chapter 1 一，Definitions（名词解释） Strategic Competitiveness When a firm successfully formulates and implements a value-creating strategy Sustainable Competitive Advantage When competitors are unable to duplicate a company’s value-creating strategy Strategic Management Process The full set of commitments, decisions, and actions required for a firm to achieve strategic competitiveness and earn above-average returns Risk An investor’s uncertainty about the economic gains or losses that will result from a particular investment Average Returns Returns equal to those an investor expects to earn from other investments with a similar amount of risk Above-average Returns Returns in excess of what an investor expects to earn from other investments with a similar amount of risk · Core Competencies（核心竞争力） When the four key criteria of resources and capabilities are met, they become core competencies Core competencies serve as a source of competitive advantage Managerial competencies are especially important · Strategic Intent Internally focused The leveraging of a firm’s resources, capabilities and core competencies to accomplish the firm’s goals Exists when all employees and levels of a firm are committed to the pursuit of a specific, significant performance criterion · Strategic Mission（战略使命） Externally focused A statement of a firm’s unique purpose and the scope of its operations in product and market terms Establishes a firm’s individuality and is inspiring and relevant to all stakeholders Provides general descriptions of the firm’s intended products and its markets · Stakeholders（利益相关者） Individuals and groups who can affect, and are affected by, the strategic outcomes achieved and who have enforceable claims on a firm’s performance Claims are enforced by the stakeholder’s ability to withhold essential participation 二，short answer (简答) 1．Current Competitive Landscape (竞争格局的描述) A Perilous Business World Investments required to compete on a