《浅析中国移动的核心竞争力论文.docVIP

摘 要 本文在电信重组、3G时代的行业背景下，对中国移动的核心竞争力进行探讨。中国的核心竞争力是什么?灵活的企业机制?强大的BOSS系统?覆盖最全的GSM网络?充满朝气和激情的团队?强有力的品牌?虽然其中的每一个元素中移动都有无可争辩的优势,这些支撑中移动发展的基础元素,也是核心竞争力的重要组成部分。作为未来移动生活方案的提供者,中国移动应该也必须成为客户的首选。 电信行业的竞争重点由语音服务转向数据业务转移；从单一产业链结构，逐步向多种生态系统转变。本文通过电信企业核心竞争力评价体系分析中国移动的核心竞争力。在3G时代，面对市场宏观环境和日趋激烈的竞争市场，中国移动必须充分认识到提升核心竞争力是发展的关键，是取得优势最有效的保证。本文的最后提出了中国移动在3G带来的机遇和挑战下，提升核心竞争力的战略和策略。 关键词：中国移动 核心竞争力 识别 3G 数据业务 Abstract Based on the telecommunications restructuring, 3 g era of industry background, China mobiles core competence are discussed. Chinas core competitiveness is what? Flexible enterprise mechanism? Powerful BOSS system? Cover the most GSM network? Full of vitality and passion team? Strong brand? Although the every element mobile has indisputable advantage, the support of the foundation of the development of mobile elements, also is the important component of core competitiveness of. For future mobile life solution provider, China mobile should also must become the first choice of customers. Telecom industry key competition by voice service to data service transfer; From a single industrial structure, and gradually to a variety of ecological system transformation. This paper through the telecom enterprise core competitiveness evaluation system analysis China mobiles core competitiveness. In the 3 g era, in the face of the market macroscopic environment and the increasingly fierce market competition, China mobile must fully understand to enhance their core competitiveness is the key to the development of, is take advantage of the most effective guarantee. This paper finally puts forward China mobile in the 3 g with opportunities and challenges, improve the core competitiveness of the strategy and strategy. Key words: China mobile limited core competitiveness recognition 3G data service 目 录 1、引言 １ 1.1 网络综合优势 １ 1.2 优质客户优势 １ 1.3 组织变革优势 １ 1.4 品牌创新优势 １ 1.5系统支撑优势 １ 2、 基本概念介绍 ２ 2.1中国移动介绍 ２ 2.2核心竞争力的概述 ２ 2.3核心竞争力的特征 ３ 3中国移动现有核心竞争力的分析 ５ 3.1.品牌竞