《浅谈平面设计的正负形构成语言2).docVIP

浅谈平面设计的正负形构成语言 摘 要 正负形是图形创意的一种表现方法，图形创意与平面设计的关系最终是服务与被服务的关系。正负形在版面设计、招贴设计和标志设计中的灵活运用可以让平面设计作品锦上添花，然而还有很多设计者或欣赏者并未认识到正负形的特点、特性及其在平面设计作品中所发挥出的特殊效果。本文结合国内外平面设计的作品来分析正负形这一平面设计的构成语言，通过对正负形的研究，分析正负形作为平面设计的构成语言，如何成功影响平面设计作品， 如何使作品更富有传播力，更具艺术感染力。 【关键词】正负形; 平面设计; 表现手法; 艺术效果 Abstract The positive and negative graphic and graphically creative is a kind of expression method，the relationship of graphically creative and graphic design is the service that with active and passive. Positive and negative form has let the icing on the cake in the use of graphic design work in layout design, poster design and logo design flexibility. However, there are many designers or appreciation didnt realize positive and negative shape characteristics, characteristics in the graphic design works played by special effects. This article unifies the domestic and foreign graphic design work for the successful case, analysis of positive and negative form of the graphic design of the structure of languages. Based on the positive and negative form research, analysis of positive and negative form as a graphic design to form language, how to influence success in graphic design works, how to make the works more communication, more artistic appeal. 【Key Words】The positive and negative graphic; Graphic design; Expression； Exception Artistic effect目 录 第1章 正负形的概述 ．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．1 1.1 正负形的起源与发展 ．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．1 1.2正负形的特性．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．2 第2章 正负形在平面设计中的特殊效果．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．3 2.1正负形在版面设计中的应用．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．3 2.2正负形在标志设计中的应用．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．3 2.3正负形在招贴设计中的应用．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．4 第3章 国内外案例分析．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．5 第4章 正负形在平面设计中的发展方向．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．7 结语．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．8 参考文献．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．9 致谢．．．．．．．．．．．．