《论文03.docVIP

浅谈现代平面设计中的大秦岭文化艺术元素 摘 要： [1]宗白华著.上海:美学散步[M].上海人民出版社，2005出版，第466-467页 [2]何章强编著.平面设计与广告创意[M].北京:化学工业出版社出版,2007.第64页 [3]贡布里希编著.艺术与错觉[E].英:湖南科学技术出版社,2000出版，第62-63页 [4]惠西平编著.大秦岭[M].陕西人民出版社2010出版，130页 [5]贡布里希编著.理想与偶像[E].英:上海人民出版社,2006出版， 第337页 [6]叶朗编著.中国美学史大纲[M].上海:上海人民出版社2011出版，第29页 Abstract: Flat surface advertising design is that one kind uses visual language and person exchanges the thought art language , it is made concise being able to by the masses knowing the information about Qinling Mountains, the characteristic optesthesia communicates language by the fact that art language refining , formation have area culture to Qinling Mountains culture. The main body of a book by the fact that the pictorial symbol being in expressing hitting the target big Qinling Mountains art culture , the color refining, relation holding Qinling Mountains development of art innovation , humanity spirit and modern graphic designing that Qinling Mountains contains in culture. Wait for aspect to discuss the significance that Qinling Mountains culture middle applies to modern flat surface advertisement with necessity. Enearth latent optesthesia language in designing that face to face in Qinling Mountains culture , make people more knowing Qinling Mountains , show solicitude for Qinling Mountains, protect the Qinling Mountains organisms habits development , promote regional economies sustainable development, the Chinese dream strives for realization continuously.? Key words:Big Qinling Mountains ;Graphic designing;Sign Color 5