菏澤化工出口加工制造企业面对经济危机的战略对策以润鑫精细化工为例1.docVIP

菏泽化工出口加工制造企业面对经济危机的战略对策 ——以润鑫精细化工为例 摘 要 以润鑫精细化工为代表的出口加工制造企业，曾经为菏泽的经济增长和就业做出了积极贡献。当前经济危机形式下，润鑫面临市场需求减弱、企业资金成本提高、劳动力成本上升、原材料价格波动大等影响。润鑫采取了加强企业文化建设，增强团队凝聚力；大力推进和实施全面预算管理，构筑科学完善的目标责任管理新模式；引进战略投资；加大市场营销力度，继续拓展国际、国内两个市场；大力推进科技创新，加快产品产业升级；大力抓好节能降耗和安全生产；打造高效管理团队和高素质员工团队，深化经营管理等积极的对策。最后从润鑫成功的启示中，总结化工产品出口加工制造企业应对经济危机的策略：坚定信念，齐心协力共度难关营销机制重视科研，进一步加快产业升级Abstract Chemicals Run Xin ,as a representative of the export processing enterprises, used to make a positive contribution to both economic growth and employment of He Ze. In the current form of economic crisis, Run Xin faces a weakened market demand, improved corporate cost of capital and labor cost,and raw material price fluctuations. Run Xin takes countermeasures ,such as strengthen the building of corporate culture, enhance team cohesion; vigorously promote a comprehensive budget management, build the scientific objectives of the responsibility and management of the new mode; introduce strategic investments; increase marketing efforts and continue to expand international and domestic markets; vigorously promote technological innovation, accelerate industrial upgrading; make great efforts to energy saving and production safety; create efficient management team and highly qualified team of employees, deepen management and active countermeasures. Learning from the success of Run Xin, summary the strategy export processing and manufacturing enterprises to tackle the economic crisis: make concerted efforts to tide over the difficulties in the firm faith; construct a sound scientific management model is an important factor in the development of enterprises; innovative marketing mechanism to increase the publicity of enterprises and use a good image to win the market; check security strictly, make great efforts to strengthen safety control system; focus on product, lengthen and improve the industrial chain, and continuously improve the core competitiveness; emphasis on research, and further accelerate industrial upgrading. Ke