《跨文化交际知识缺失对商务英语学习的影响.docVIP

1 Introduction Recent years, China has witnessed its rapid development of civilization, modernization, and globalization, and its contact with the world has become more and more frequent. As we know, our country is involved in a collage of international affairs, among which business affairs are the most in amount. And English, as an international language well-known by people from all over the world, has a great impact on business affairs, so business English is a necessity and we attach great importance to its learning in correspondence with the social development. For the sake of satisfying the need for business talents and intellectuals, great numbers of courses concerning Business English have been set in many universities, even senior middle schools. However, the present existing Business English learning is far from satisfactory. Therefore, the urgent need for the time being is to improve learners’ cultural awareness and develop their intercultural communication competence in Business English learning, so as to achieve the final goal and real purpose of Business English learning. As we know, greatly influenced by the traditional ways of learning, our Business English learning put much more emphasis on the linguistic knowledge rather than communicative competence. Lots of learners still focus most of their attention on business vocabulary or grammatical rules, leading to the fact that they fail to express their ideas and thoughts by means of English in practice, and hence causing the miscommunication or failure in the communication. Hence, the writer chooses the influence of lacking knowledge of Intercultural Communication on Business English Learning as the topic of her thesis in order to point out the importance of the knowledge of Intercultural Communication on Business English Learning, and tries to figure out the best ways of learning Business English, which can combine both the theoretical and practical knowledge well. 2 The